/* Val. Marketing
   One stylesheet. Tokens first, then base, layout, components, pages, motion, breakpoints.
   Breakpoints: 1199px (laptop/tablet) and 809px (mobile). */

/* ------------------------------------------------------------------ fonts (bundled, OFL) */

@font-face {
  font-family: "Val Display";
  src: url("/fonts/archivo-var.woff2") format("woff2");
  font-weight: 100 900;
  font-stretch: 62% 125%;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Val Sans";
  src: url("/fonts/inter-var.woff2") format("woff2");
  font-weight: 100 900;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Val Mono";
  src: url("/fonts/plex-mono-400.woff2") format("woff2");
  font-weight: 400;
  font-display: swap;
}
@font-face {
  font-family: "Val Mono";
  src: url("/fonts/plex-mono-500.woff2") format("woff2");
  font-weight: 500;
  font-display: swap;
}

/* ------------------------------------------------------------------ tokens */

:root {
  /* brand */
  --charcoal: #272727;
  --beige: #d9cdc1;
  --bronze: #c4956a;
  --olive: #464b2b;

  /* derived neutrals */
  --paper: #e9e2d9;
  --paper-deep: #e1d8cd;
  --stone: #bdb2a6;
  --olive-soft: #5d6140;
  --charcoal-soft: #313130;

  /* roles (light surfaces) */
  --bg: var(--paper);
  --ink: var(--charcoal);
  --muted: #5e5a55;
  --line: rgba(39, 39, 39, 0.16);
  --line-strong: rgba(39, 39, 39, 0.42);
  --focus: var(--charcoal);

  /* type */
  --font-display: "Val Display", "Arial Narrow", "Helvetica Neue", Arial, sans-serif;
  --font-sans: "Val Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif;
  --font-mono: "Val Mono", ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;

  --fs-mega: clamp(3.5rem, 14.2vw, 14rem);
  --fs-title: clamp(3.25rem, 9.6vw, 9rem);
  --fs-h2: clamp(2.5rem, 6.6vw, 6.5rem);
  --fs-h3: clamp(1.75rem, 3.1vw, 3rem);
  --fs-lead: clamp(1.125rem, 1.45vw, 1.4375rem);
  --fs-body: 1.0625rem;
  --fs-small: 0.9375rem;
  --fs-label: 0.75rem;

  /* space (4px base) */
  --s-1: 4px;
  --s-2: 8px;
  --s-3: 12px;
  --s-4: 16px;
  --s-5: 24px;
  --s-6: 32px;
  --s-7: 48px;
  --s-8: 64px;
  --s-9: 96px;
  --section-y: clamp(88px, 10vw, 152px);
  --gutter: 24px;
  --max: 1600px;
  --header-h: 64px;

  /* motion */
  --ease: cubic-bezier(0.2, 0.7, 0.2, 1);
  --t-fast: 200ms;
  --t-med: 400ms;
  --t-slow: 900ms;

  /* placeholder grain, drawn locally */
  --grain: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 .6 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

/* ------------------------------------------------------------------ base */

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  -webkit-text-size-adjust: 100%;
  text-size-adjust: 100%;
  scroll-behavior: smooth;
  scroll-padding-top: var(--header-h);
  background: var(--bg);
}

body {
  margin: 0;
  min-height: 100vh;
  background: var(--bg);
  color: var(--ink);
  font-family: var(--font-sans);
  font-size: var(--fs-body);
  line-height: 1.55;
  font-feature-settings: "ss01", "cv11";
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
  overflow-x: clip;
}

body.is-locked {
  overflow: hidden;
}

h1,
h2,
h3,
p,
ul,
ol,
dl,
dd,
figure,
blockquote {
  margin: 0;
}

ul[role="list"],
ol[role="list"] {
  list-style: none;
  padding: 0;
}

img,
video,
svg {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button {
  font: inherit;
  color: inherit;
  background: none;
  border: 0;
  padding: 0;
  cursor: pointer;
}

::selection {
  background: var(--bronze);
  color: var(--charcoal);
}

:focus-visible {
  outline: 2px solid var(--focus);
  outline-offset: 3px;
}

main:focus {
  outline: none;
}

.visually-hidden {
  position: absolute !important;
  width: 1px;
  height: 1px;
  margin: -1px;
  padding: 0;
  overflow: hidden;
  clip: rect(0 0 0 0);
  white-space: nowrap;
  border: 0;
}

.skip-link {
  position: fixed;
  top: var(--s-3);
  left: var(--s-3);
  z-index: 100;
  padding: var(--s-3) var(--s-4);
  background: var(--charcoal);
  color: var(--paper);
  font-family: var(--font-mono);
  font-size: var(--fs-label);
  text-transform: uppercase;
  letter-spacing: 0.06em;
  transform: translateY(-200%);
}
.skip-link:focus {
  transform: none;
}

/* ------------------------------------------------------------------ type */

.display {
  font-family: var(--font-display);
  font-weight: 800;
  font-stretch: 62%;
  text-transform: uppercase;
  line-height: 0.88;
  letter-spacing: -0.006em;
  font-kerning: normal;
}

.h2 {
  font-size: var(--fs-h2);
  max-width: 9.6em;
  text-wrap: balance;
}

.lead {
  font-size: var(--fs-lead);
  line-height: 1.42;
  letter-spacing: -0.012em;
  text-wrap: pretty;
}

.label {
  font-family: var(--font-mono);
  font-size: var(--fs-label);
  font-weight: 400;
  line-height: 1.45;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

.tag {
  display: inline-block;
  padding: 5px 8px 4px;
  border: 1px solid var(--line-strong);
  font-family: var(--font-mono);
  font-size: 0.6875rem;
  line-height: 1.2;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  color: var(--muted);
}

/* underline that draws in on hover */
.link,
.site-nav__link,
.link-arrow span:first-child {
  background-image: linear-gradient(currentColor, currentColor);
  background-repeat: no-repeat;
  background-position: 0 100%;
  background-size: 0% 1px;
  transition: background-size var(--t-med) var(--ease);
}
.link:hover,
.site-nav__link:hover,
.link-arrow:hover span:first-child {
  background-size: 100% 1px;
}
.link--static {
  background-size: 100% 1px;
}

/* arrows nudge in their own direction */
.icon {
  width: 1.25em;
  height: 1.25em;
  flex: none;
  transition: transform var(--t-med) var(--ease);
}
a:hover > .icon--ur,
a:hover .work-card__arrow .icon--ur {
  transform: translate(3px, -3px);
}
a:hover > .icon--r,
a:hover .next-project__arrow .icon--r {
  transform: translateX(4px);
}
a:hover > .icon--l {
  transform: translateX(-4px);
}
a:hover > .icon--d {
  transform: translateY(3px);
}
a:hover > .icon--u {
  transform: translateY(-3px);
}

/* ------------------------------------------------------------------ layout */

.container {
  width: 100%;
  max-width: var(--max);
  margin-inline: auto;
  padding-inline: var(--gutter);
}

.section {
  padding-block: var(--section-y);
}

.band--olive,
.band--charcoal {
  --ink: var(--paper);
  --muted: rgba(233, 226, 217, 0.74);
  --line: rgba(233, 226, 217, 0.2);
  --line-strong: rgba(233, 226, 217, 0.5);
  --focus: var(--paper);
  color: var(--ink);
}
.band--olive {
  background: var(--olive);
}
.band--charcoal {
  background: var(--charcoal);
}
.band--beige {
  background: var(--beige);
}

.section-head {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  column-gap: var(--gutter);
  align-items: end;
  padding-top: var(--s-4);
  border-top: 1px solid var(--line);
  margin-bottom: clamp(48px, 6vw, 96px);
}
.section-head .section-label {
  grid-column: 1 / -1;
  margin-bottom: clamp(32px, 4vw, 64px);
}
.section-head .h2 {
  grid-column: 1 / 10;
}
.section-head__aside {
  grid-column: 10 / -1;
  justify-self: end;
}

.section-label {
  display: flex;
  gap: 0.6em;
  color: var(--muted);
}
.section-label__num {
  color: var(--ink);
}

/* ------------------------------------------------------------------ buttons */

.btn {
  display: inline-flex;
  align-items: center;
  gap: var(--s-3);
  min-height: 48px;
  padding: 0 var(--s-5);
  border: 1px solid currentColor;
  font-family: var(--font-mono);
  font-size: var(--fs-label);
  font-weight: 500;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  white-space: nowrap;
  transition: background-color var(--t-med) var(--ease), color var(--t-med) var(--ease),
    border-color var(--t-med) var(--ease);
}
.btn .icon {
  width: 16px;
  height: 16px;
}
.btn--solid {
  background: var(--charcoal);
  border-color: var(--charcoal);
  color: var(--paper);
}
.btn--solid:hover {
  background: var(--olive);
  border-color: var(--olive);
}
.btn--line {
  border-color: var(--line-strong);
  color: var(--ink);
}
.btn--line:hover {
  background: var(--ink);
  border-color: var(--ink);
  color: var(--bg);
}
.btn--light {
  background: var(--paper);
  border-color: var(--paper);
  color: var(--charcoal);
}
.btn--light:hover {
  background: var(--bronze);
  border-color: var(--bronze);
}
.btn__count {
  color: var(--muted);
  transition: color var(--t-med) var(--ease);
}
.btn--line:hover .btn__count {
  color: inherit;
}

.link-arrow {
  display: inline-flex;
  align-items: center;
  gap: var(--s-2);
  font-family: var(--font-mono);
  font-size: var(--fs-label);
  letter-spacing: 0.05em;
  text-transform: uppercase;
}
.link-arrow .icon {
  width: 16px;
  height: 16px;
}

/* ------------------------------------------------------------------ wordmark */

.wordmark {
  display: inline-flex;
  align-items: baseline;
  font-family: var(--font-sans);
  font-weight: 750;
  font-size: 1.5rem;
  line-height: 1;
  letter-spacing: -0.055em;
  text-transform: lowercase;
}
.wordmark__dot {
  display: inline-block;
  width: 0.2em;
  height: 0.2em;
  margin-left: 0.07em;
  border-radius: 50%;
  background: var(--bronze);
}
.wordmark--lg {
  font-size: clamp(3.5rem, 7vw, 6.5rem);
}

/* ------------------------------------------------------------------ header + nav */

.site-header {
  position: fixed;
  inset: 0 0 auto;
  z-index: 50;
  color: var(--charcoal);
}
.site-header__bar {
  display: grid;
  grid-template-columns: auto 1fr auto;
  height: var(--header-h);
  border-bottom: 1px solid transparent;
  transition: background-color var(--t-med) var(--ease), border-color var(--t-med) var(--ease);
}
.site-header.is-scrolled .site-header__bar,
.site-header.is-open .site-header__bar {
  background: rgba(233, 226, 217, 0.94);
  border-bottom-color: var(--line);
  -webkit-backdrop-filter: blur(10px);
  backdrop-filter: blur(10px);
}
.site-header__brand {
  align-self: center;
  padding-inline: var(--gutter) var(--s-6);
}
.site-nav {
  justify-self: end;
  height: 100%;
}
.site-nav__list {
  display: flex;
  height: 100%;
}
.site-nav__list li {
  display: flex;
  border-left: 1px solid var(--line);
}
.site-nav__link {
  align-self: center;
  margin-inline: clamp(16px, 2vw, 28px);
  padding-block: 4px 3px;
  font-family: var(--font-mono);
  font-size: var(--fs-label);
  letter-spacing: 0.05em;
  text-transform: uppercase;
}
.site-header__cta {
  display: flex;
  align-items: center;
  gap: var(--s-2);
  padding-inline: var(--s-5) var(--gutter);
  border-left: 1px solid var(--line);
  font-family: var(--font-mono);
  font-size: var(--fs-label);
  font-weight: 500;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  transition: background-color var(--t-med) var(--ease), color var(--t-med) var(--ease);
}
.site-header__cta .icon {
  width: 15px;
  height: 15px;
}
.site-header__cta:hover {
  background: var(--charcoal);
  color: var(--paper);
}

.menu-toggle {
  display: none;
  align-items: center;
  gap: var(--s-3);
  padding-inline: var(--s-5) var(--gutter);
  border-left: 1px solid var(--line);
  font-family: var(--font-mono);
  font-size: var(--fs-label);
  letter-spacing: 0.05em;
  text-transform: uppercase;
}
.menu-toggle__icon {
  position: relative;
  width: 18px;
  height: 10px;
}
.menu-toggle__icon span {
  position: absolute;
  left: 0;
  width: 100%;
  height: 1.5px;
  background: currentColor;
  transition: transform var(--t-med) var(--ease), top var(--t-med) var(--ease);
}
.menu-toggle__icon span:first-child {
  top: 0;
}
.menu-toggle__icon span:last-child {
  top: calc(100% - 1.5px);
}
.menu-toggle[aria-expanded="true"] .menu-toggle__icon span:first-child {
  top: calc(50% - 0.75px);
  transform: rotate(45deg);
}
.menu-toggle[aria-expanded="true"] .menu-toggle__icon span:last-child {
  top: calc(50% - 0.75px);
  transform: rotate(-45deg);
}

.site-menu {
  position: fixed;
  inset: var(--header-h) 0 0;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: var(--s-7);
  padding: var(--s-6) var(--gutter) calc(var(--s-6) + env(safe-area-inset-bottom));
  background: var(--paper);
  overflow-y: auto;
  opacity: 0;
  transform: translateY(-8px);
  transition: opacity var(--t-med) var(--ease), transform var(--t-med) var(--ease);
}
.site-menu.is-open {
  opacity: 1;
  transform: none;
}
.site-menu__list li {
  border-bottom: 1px solid var(--line);
}
.site-menu__link {
  display: flex;
  align-items: baseline;
  gap: var(--s-4);
  padding-block: var(--s-4) var(--s-3);
}
.site-menu__link .label {
  color: var(--muted);
}
.site-menu__text {
  font-family: var(--font-display);
  font-weight: 800;
  font-stretch: 62%;
  font-size: clamp(3rem, 15vw, 5.5rem);
  line-height: 0.9;
  text-transform: uppercase;
}
.site-menu__foot {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: var(--s-4);
}

/* ------------------------------------------------------------------ media + placeholders */

.media {
  position: relative;
  overflow: hidden;
  aspect-ratio: var(--ar, 4 / 3);
  background: var(--paper-deep);
}
.media img,
.media video {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: var(--focus, 50% 50%);
  transition: transform var(--t-slow) var(--ease);
}

.media--ph {
  --ph-ink: rgba(39, 39, 39, 0.5);
  background: var(--tone, var(--beige));
}
.media--ph::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image: var(--grain);
  background-size: 180px;
  opacity: 0.22;
  mix-blend-mode: multiply;
  transition: transform var(--t-slow) var(--ease);
}
.media--ph::after {
  content: "";
  position: absolute;
  inset: var(--s-3);
  border: 1px solid var(--ph-ink);
  opacity: 0.18;
}
.media--ph[data-tone="beige"] {
  --tone: var(--beige);
}
.media--ph[data-tone="stone"] {
  --tone: var(--stone);
}
.media--ph[data-tone="olive"] {
  --tone: var(--olive-soft);
  --ph-ink: rgba(233, 226, 217, 0.7);
}
.media--ph[data-tone="charcoal"] {
  --tone: var(--charcoal-soft);
  --ph-ink: rgba(233, 226, 217, 0.62);
}
.media--ph[data-tone="olive"]::before,
.media--ph[data-tone="charcoal"]::before {
  mix-blend-mode: screen;
  opacity: 0.1;
}
.media__tag {
  position: absolute;
  left: calc(var(--s-3) + 10px);
  bottom: calc(var(--s-3) + 8px);
  font-family: var(--font-mono);
  font-size: 0.6875rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ph-ink);
}
.media__play {
  position: absolute;
  top: 50%;
  left: 50%;
  width: clamp(40px, 5vw, 64px);
  height: auto;
  color: var(--ph-ink);
  transform: translate(-50%, -50%);
}

.media__sound {
  position: absolute;
  right: var(--s-3);
  bottom: var(--s-3);
  padding: 6px 10px 5px;
  background: rgba(39, 39, 39, 0.72);
  color: var(--paper);
  font-family: var(--font-mono);
  font-size: 0.6875rem;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  -webkit-backdrop-filter: blur(6px);
  backdrop-filter: blur(6px);
}
.media__sound[aria-pressed="true"] {
  background: var(--paper);
  color: var(--charcoal);
}

/* ------------------------------------------------------------------ hero */

.hero {
  padding-top: calc(var(--header-h) + clamp(28px, 4.5vw, 72px));
}
.hero__meta {
  display: flex;
  justify-content: space-between;
  gap: var(--s-4);
  padding-bottom: var(--s-4);
  border-bottom: 1px solid var(--line);
}
.status {
  display: inline-flex;
  align-items: center;
  gap: 0.7em;
}
.status__dot {
  position: relative;
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--bronze);
}
.status__dot::after {
  content: "";
  position: absolute;
  inset: -4px;
  border: 1px solid var(--bronze);
  border-radius: 50%;
  opacity: 0;
  animation: pulse 2.8s var(--ease) infinite;
}
@keyframes pulse {
  0% {
    transform: scale(0.6);
    opacity: 0.8;
  }
  70%,
  100% {
    transform: scale(1.6);
    opacity: 0;
  }
}
.hero__title {
  margin-top: clamp(28px, 3.6vw, 56px);
  font-size: var(--fs-mega);
}
.hero__line {
  display: block;
}
.hero__foot {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  column-gap: var(--gutter);
  row-gap: var(--s-6);
  align-items: end;
  margin-top: clamp(32px, 4vw, 64px);
}
.hero__copy {
  grid-column: 1 / 6;
  max-width: 34ch;
}
.hero__actions {
  grid-column: 1 / 8;
  grid-row: 2;
  display: flex;
  flex-wrap: wrap;
  gap: var(--s-3);
}
.hero__tagline {
  grid-column: 9 / -1;
  grid-row: 2;
  justify-self: end;
  align-self: center;
  color: var(--muted);
}
.hero__media {
  margin-top: clamp(40px, 5vw, 80px);
}
.hero__media .media {
  aspect-ratio: 19 / 10;
}

/* ------------------------------------------------------------------ selected work */

.work-grid {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  column-gap: var(--gutter);
  row-gap: clamp(64px, 8vw, 128px);
  align-items: start;
}
.work-card--a,
.work-card--f {
  grid-column: 1 / -1;
}
.work-card--b {
  grid-column: 1 / 8;
}
.work-card--c {
  grid-column: 9 / -1;
  margin-top: clamp(72px, 12vw, 208px);
}
.work-card--d {
  grid-column: 1 / 6;
}
.work-card--e {
  grid-column: 7 / -1;
  margin-top: clamp(56px, 9vw, 152px);
}
.work-card--a .media,
.work-card--f .media {
  aspect-ratio: 21 / 9;
}
.work-card--b .media {
  aspect-ratio: 4 / 3;
}
.work-card--c .media {
  aspect-ratio: 4 / 5;
}
.work-card--d .media {
  aspect-ratio: 1 / 1;
}
.work-card--e .media {
  aspect-ratio: 3 / 2;
}

.work-card__link {
  display: block;
}
.work-card__frame {
  overflow: hidden;
}
.work-card__link:hover .media img,
.work-card__link:hover .media video,
.work-card__link:hover .media--ph::before {
  transform: scale(1.03);
}
.work-card__link:hover .media--ph {
  filter: brightness(0.97);
}
.media--ph {
  transition: filter var(--t-slow) var(--ease);
}
.work-card__meta {
  display: grid;
  gap: var(--s-2);
  padding-top: var(--s-4);
}
.work-card__row {
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
  gap: var(--s-4);
}
.work-card__title {
  font-family: var(--font-display);
  font-weight: 800;
  font-stretch: 62%;
  font-size: var(--fs-h3);
  line-height: 0.92;
  text-transform: uppercase;
}
.work-card__arrow {
  display: inline-flex;
  padding-top: 0.15em;
}
.work-card__arrow .icon {
  width: clamp(22px, 2vw, 28px);
  height: clamp(22px, 2vw, 28px);
}
.work-card__info {
  display: flex;
  gap: 0.6em;
  color: var(--muted);
}
.work-card__desc {
  max-width: 44ch;
  color: var(--muted);
  font-size: var(--fs-small);
  line-height: 1.5;
  transition: color var(--t-med) var(--ease);
}
.work-card__link:hover .work-card__desc {
  color: var(--ink);
}
.work-card .tag {
  justify-self: start;
  margin-top: var(--s-1);
}
.work__more {
  display: flex;
  justify-content: center;
  margin-top: clamp(64px, 8vw, 120px);
}

/* ------------------------------------------------------------------ about */

.about__intro {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  column-gap: var(--gutter);
  row-gap: var(--s-7);
  align-items: end;
}
.about__head {
  grid-column: 1 / 8;
  padding-top: var(--s-4);
  border-top: 1px solid var(--line);
}
.about__head .section-label {
  margin-bottom: clamp(32px, 4vw, 64px);
}
.about__body {
  grid-column: 8 / -1;
  display: grid;
  gap: 1.1em;
  color: var(--muted);
}
.about__body .lead {
  color: var(--ink);
}
.founder {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  column-gap: var(--gutter);
  row-gap: var(--s-6);
  align-items: end;
  margin-top: clamp(80px, 10vw, 160px);
}
.founder__portrait {
  grid-column: 1 / 5;
}
.founder__text {
  grid-column: 6 / 12;
  display: grid;
  gap: var(--s-3);
  align-content: end;
}
.founder__text > .label:first-child {
  color: var(--muted);
}
.founder__name {
  font-size: clamp(2.75rem, 5.5vw, 5rem);
  margin-top: var(--s-2);
}
.founder__meta {
  display: flex;
  flex-wrap: wrap;
  gap: 0.6em;
  color: var(--muted);
}
.founder__intro {
  max-width: 46ch;
  margin-top: var(--s-4);
  font-size: var(--fs-lead);
  line-height: 1.42;
  letter-spacing: -0.012em;
}
.founder__approach {
  display: grid;
  grid-template-columns: minmax(120px, 1fr) 3fr;
  gap: var(--s-4);
  margin-top: var(--s-5);
  padding-top: var(--s-4);
  border-top: 1px solid var(--line);
}
.founder__approach .label {
  color: var(--muted);
  padding-top: 0.25em;
}
.founder__approach p:last-child {
  max-width: 44ch;
}

/* ------------------------------------------------------------------ services */

.service-list {
  border-top: 1px solid var(--line-strong);
}
.service {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  column-gap: var(--gutter);
  align-items: baseline;
  padding-block: clamp(24px, 2.8vw, 40px);
  border-bottom: 1px solid var(--line);
}
.service__num {
  grid-column: 1 / 2;
  color: var(--muted);
}
.service__title {
  grid-column: 2 / 8;
  font-size: clamp(2rem, 4.2vw, 4rem);
  line-height: 0.92;
}
.service__desc {
  grid-column: 8 / -1;
  max-width: 40ch;
  color: var(--muted);
}

/* ------------------------------------------------------------------ process */

.steps {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: var(--gutter);
}
.step {
  display: grid;
  align-content: start;
  gap: var(--s-4);
  padding-top: var(--s-4);
  border-top: 1px solid var(--line-strong);
}
.step__num {
  color: var(--muted);
}
.step__title {
  margin-top: clamp(32px, 5vw, 80px);
  font-size: clamp(2.25rem, 3.6vw, 3.5rem);
}
.step__desc {
  max-width: 30ch;
  color: var(--muted);
}

/* ------------------------------------------------------------------ testimonials (optional) */

.quotes {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: var(--gutter);
}
.quote figure {
  display: grid;
  gap: var(--s-5);
  padding-top: var(--s-4);
  border-top: 1px solid var(--line-strong);
}
.quote .tag {
  justify-self: start;
}
.quote blockquote p {
  font-size: clamp(1.375rem, 2.2vw, 2rem);
  line-height: 1.3;
  letter-spacing: -0.015em;
  text-wrap: pretty;
}
.quote figcaption {
  display: flex;
  gap: 0.6em;
  color: var(--muted);
}

/* ------------------------------------------------------------------ contact */

.contact .section-label {
  padding-top: var(--s-4);
  border-top: 1px solid var(--line);
}
.contact__title {
  margin-top: clamp(40px, 5vw, 80px);
  font-size: var(--fs-mega);
  text-wrap: balance;
}
.contact__foot {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  column-gap: var(--gutter);
  row-gap: var(--s-7);
  align-items: end;
  margin-top: clamp(48px, 6vw, 96px);
}
.contact__arrow {
  grid-column: 1 / 4;
  color: var(--bronze);
}
.big-arrow {
  width: clamp(72px, 12vw, 176px);
  height: auto;
}
.contact__body {
  grid-column: 6 / -1;
  display: grid;
  gap: var(--s-6);
}
.contact__copy {
  max-width: 36ch;
}
.contact__actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: var(--s-5) var(--s-6);
}
.contact__email {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  gap: var(--s-2) var(--s-4);
}
.contact__email > .label:first-child {
  color: var(--muted);
}
.contact__email .link {
  background-size: 100% 1px;
}
.copy-btn {
  color: var(--muted);
  text-decoration: underline;
  text-underline-offset: 3px;
  transition: color var(--t-fast) var(--ease);
}
.copy-btn:hover {
  color: var(--ink);
}
.copy-status {
  color: var(--bronze);
}

/* ------------------------------------------------------------------ footer */

.site-footer {
  border-top: 1px solid var(--line);
}
.site-footer__top {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  column-gap: var(--gutter);
  row-gap: var(--s-7);
  padding-block: clamp(56px, 7vw, 104px);
}
.site-footer__brand {
  grid-column: 1 / 6;
  display: grid;
  gap: var(--s-4);
  align-content: start;
}
.site-footer__tagline {
  font-size: var(--fs-lead);
  color: var(--muted);
}
.site-footer__col {
  grid-column: span 2;
  display: grid;
  gap: var(--s-4);
  align-content: start;
}
.site-footer__col:nth-of-type(1) {
  grid-column: 7 / 9;
}
.site-footer__col ul {
  display: grid;
  gap: var(--s-2);
}
.site-footer__heading,
.site-footer__muted {
  color: var(--muted);
}
.site-footer__bottom {
  position: relative;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: var(--s-4);
  padding-block: var(--s-5);
}
.site-footer__bottom::before {
  content: "";
  position: absolute;
  top: 0;
  inset-inline: var(--gutter);
  border-top: 1px solid var(--line);
}
.back-to-top {
  display: inline-flex;
  align-items: center;
  gap: var(--s-2);
}
.back-to-top .icon {
  width: 14px;
  height: 14px;
}

/* ------------------------------------------------------------------ inner pages */

.page-head {
  padding-top: calc(var(--header-h) + clamp(48px, 7vw, 112px));
  padding-bottom: clamp(40px, 5vw, 72px);
}
.page-head__count {
  padding-bottom: var(--s-4);
  border-bottom: 1px solid var(--line);
  color: var(--muted);
}
.page-title {
  margin-top: clamp(24px, 3vw, 48px);
  font-size: var(--fs-title);
  overflow-wrap: anywhere;
}
.page-head__intro {
  max-width: 44ch;
  margin-top: clamp(24px, 3vw, 40px);
  color: var(--muted);
}
.page-head--center {
  min-height: 70vh;
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.page-head__actions {
  display: flex;
  flex-wrap: wrap;
  gap: var(--s-3);
  margin-top: var(--s-6);
}

.index {
  padding-bottom: var(--section-y);
}
.filters {
  display: flex;
  flex-wrap: wrap;
  gap: var(--s-2);
  margin-bottom: clamp(40px, 5vw, 72px);
}
.filter {
  display: inline-flex;
  align-items: center;
  gap: var(--s-2);
  min-height: 40px;
  padding: 0 var(--s-4);
  border: 1px solid var(--line-strong);
  transition: background-color var(--t-fast) var(--ease), color var(--t-fast) var(--ease),
    border-color var(--t-fast) var(--ease);
}
.filter:hover {
  border-color: var(--ink);
}
.filter[aria-pressed="true"] {
  background: var(--charcoal);
  border-color: var(--charcoal);
  color: var(--paper);
}
.filter__count {
  opacity: 0.6;
}
.index-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  column-gap: var(--gutter);
  row-gap: clamp(48px, 5vw, 80px);
}
.index-grid .media {
  aspect-ratio: 4 / 3;
}
.index-grid .work-card__title {
  font-size: clamp(1.75rem, 2.4vw, 2.375rem);
}
.index__empty {
  color: var(--muted);
}

.project-head {
  padding-top: calc(var(--header-h) + clamp(40px, 5vw, 80px));
}
.back-link {
  display: inline-flex;
  align-items: center;
  gap: var(--s-2);
  color: var(--muted);
  transition: color var(--t-fast) var(--ease);
}
.back-link:hover {
  color: var(--ink);
}
.back-link .icon {
  width: 15px;
  height: 15px;
}
.project-head__grid {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  column-gap: var(--gutter);
  row-gap: var(--s-6);
  align-items: start;
  margin-top: clamp(32px, 4vw, 64px);
}
.project-head__summary {
  grid-column: 1 / 7;
  max-width: 34ch;
}
.project-meta {
  grid-column: 8 / -1;
  border-top: 1px solid var(--line-strong);
}
.project-meta__row {
  display: grid;
  grid-template-columns: 1fr 2fr;
  gap: var(--s-4);
  padding-block: var(--s-3);
  border-bottom: 1px solid var(--line);
}
.project-meta dt {
  color: var(--muted);
  padding-top: 0.2em;
}
.project-meta dd {
  font-size: var(--fs-small);
}
.project-cover {
  margin-top: clamp(48px, 6vw, 96px);
}
/* Portrait and square covers would be taller than the screen at full width, so they're capped. */
.project-cover--tall .media {
  width: min(100%, calc(86svh * (var(--ar))));
  margin-inline: auto;
}
.project-details {
  display: grid;
  margin-top: clamp(64px, 8vw, 128px);
}
.detail {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  column-gap: var(--gutter);
  row-gap: var(--s-3);
  padding-block: var(--s-6);
  border-top: 1px solid var(--line);
}
.detail:last-child {
  border-bottom: 1px solid var(--line);
}
.detail__title {
  grid-column: 1 / 4;
  color: var(--muted);
  padding-top: 0.35em;
}
.detail__body {
  grid-column: 4 / 11;
  display: grid;
  gap: 1em;
  font-size: var(--fs-lead);
  line-height: 1.45;
  letter-spacing: -0.012em;
}
.gallery {
  display: grid;
  gap: var(--gutter);
  margin-top: clamp(64px, 8vw, 128px);
}
/* Shared rows are justified: equal heights, and never taller than the screen (9:16 ads). */
.gallery__row--multi {
  display: flex;
  gap: var(--gutter);
  width: min(100%, calc(88svh * var(--sum)));
  margin-inline: auto;
}
.gallery__item {
  min-width: 0;
}
.gallery__row--tall .media {
  width: min(64%, calc(86svh * (var(--ar))));
  margin-inline: auto;
}
.project-links {
  margin-top: var(--s-7);
}
.next-project {
  margin-top: clamp(96px, 12vw, 176px);
  padding-top: var(--s-4);
  padding-bottom: var(--section-y);
  border-top: 1px solid var(--line);
}
.next-project > .label {
  color: var(--muted);
}
.next-project__link {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--s-5);
  margin-top: clamp(24px, 3vw, 48px);
}
.next-project__title {
  font-size: var(--fs-title);
}
.next-project__arrow .icon {
  width: clamp(48px, 7vw, 112px);
  height: clamp(48px, 7vw, 112px);
  stroke-width: 1;
}
.next-project__info {
  display: flex;
  gap: 0.6em;
  margin-top: var(--s-4);
  color: var(--muted);
}

/* ------------------------------------------------------------------ reveal on scroll */

.js [data-reveal] {
  opacity: 0;
  transform: translateY(16px);
  transition: opacity 700ms var(--ease), transform 700ms var(--ease);
}
.js [data-reveal].is-in {
  opacity: 1;
  transform: none;
}
/* If main.js never runs, show everything after a moment instead of leaving it hidden. */
.js:not(.has-reveal) [data-reveal] {
  animation: reveal-fallback 0s 2.5s forwards;
}
@keyframes reveal-fallback {
  to {
    opacity: 1;
    transform: none;
  }
}

/* ------------------------------------------------------------------ breakpoints */

@media (max-width: 1199px) {
  :root {
    --fs-label: 0.71875rem;
  }
  .site-nav__link {
    margin-inline: 16px;
  }
  .section-head .h2 {
    grid-column: 1 / 11;
  }
  .section-head__aside {
    grid-column: 1 / -1;
    justify-self: start;
    margin-top: var(--s-6);
  }
  .hero__copy {
    grid-column: 1 / 8;
  }
  .hero__actions {
    grid-column: 1 / 8;
    grid-row: 2;
  }
  .hero__tagline {
    grid-column: 8 / -1;
    grid-row: 2;
  }
  .work-card--b {
    grid-column: 1 / 8;
  }
  .work-card--c {
    grid-column: 8 / -1;
  }
  .work-card--d {
    grid-column: 1 / 6;
  }
  .work-card--e {
    grid-column: 6 / -1;
  }
  .about__head,
  .about__body {
    grid-column: 1 / -1;
  }
  .about__body {
    max-width: 60ch;
    margin-left: auto;
  }
  .founder__portrait {
    grid-column: 1 / 6;
  }
  .founder__text {
    grid-column: 7 / -1;
  }
  .service__title {
    grid-column: 2 / 7;
  }
  .service__desc {
    grid-column: 7 / -1;
  }
  .steps {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    row-gap: var(--s-8);
  }
  .contact__arrow {
    grid-column: 1 / 3;
  }
  .contact__body {
    grid-column: 4 / -1;
  }
  .site-footer__brand {
    grid-column: 1 / -1;
  }
  .site-footer__col,
  .site-footer__col:nth-of-type(1) {
    grid-column: span 4;
  }
  .index-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
  .project-head__summary,
  .project-meta {
    grid-column: 1 / -1;
  }
  .detail__body {
    grid-column: 4 / -1;
  }
}

@media (max-width: 809px) {
  :root {
    --gutter: 16px;
    --header-h: 56px;
    --fs-body: 1rem;
  }
  .site-nav,
  .site-header__cta {
    display: none;
  }
  .site-header__bar {
    grid-template-columns: 1fr auto;
  }
  .menu-toggle {
    display: flex;
  }
  .site-header__brand {
    padding-right: var(--s-4);
  }
  .wordmark {
    font-size: 1.375rem;
  }
  .wordmark--lg {
    font-size: 3.5rem;
  }

  .hero__meta {
    flex-direction: column;
    gap: var(--s-2);
  }
  .hero__copy,
  .hero__actions,
  .hero__tagline {
    grid-column: 1 / -1;
    grid-row: auto;
  }
  .hero__tagline {
    justify-self: start;
  }
  .hero__actions .btn {
    flex: 1 1 auto;
    justify-content: space-between;
  }
  .hero__media .media {
    aspect-ratio: 4 / 5;
  }

  .section-head .h2 {
    grid-column: 1 / -1;
  }

  .work-grid {
    row-gap: var(--s-8);
  }
  .work-grid > .work-card {
    grid-column: 1 / -1;
    margin-top: 0;
  }
  .work-card--a .media,
  .work-card--b .media,
  .work-card--f .media {
    aspect-ratio: 4 / 3;
  }

  .founder__portrait,
  .founder__text {
    grid-column: 1 / -1;
  }
  .founder__portrait {
    max-width: 420px;
  }
  .founder__approach {
    grid-template-columns: 1fr;
    gap: var(--s-2);
  }

  .service {
    grid-template-columns: 2.5rem minmax(0, 1fr);
    row-gap: var(--s-3);
  }
  .service__num {
    grid-column: 1;
  }
  .service__title,
  .service__desc {
    grid-column: 2;
  }

  .steps,
  .quotes {
    grid-template-columns: 1fr;
    row-gap: var(--s-7);
  }
  .step__title {
    margin-top: var(--s-4);
  }

  .contact__title {
    max-width: none;
  }
  .contact__arrow,
  .contact__body {
    grid-column: 1 / -1;
  }
  .contact__actions .btn {
    width: 100%;
    justify-content: space-between;
  }

  .site-footer__col,
  .site-footer__col:nth-of-type(1) {
    grid-column: span 6;
  }
  .site-footer__col:last-child {
    grid-column: 1 / -1;
  }
  .site-footer__bottom {
    flex-direction: column;
    align-items: flex-start;
  }

  .index-grid {
    grid-template-columns: 1fr;
  }
  .project-meta__row {
    grid-template-columns: 1fr 1.6fr;
  }
  .detail__title,
  .detail__body {
    grid-column: 1 / -1;
  }
  .gallery__row--multi {
    gap: var(--s-3);
  }
  .gallery__row--tall .media {
    width: 100%;
  }
  .next-project__link {
    align-items: flex-end;
  }
}

@media (min-width: 810px) {
  .site-menu {
    display: none !important;
  }
}

/* ------------------------------------------------------------------ reduced motion */

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }
  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }
  .js [data-reveal] {
    opacity: 1;
    transform: none;
  }
  .work-card__link:hover .media img,
  .work-card__link:hover .media video,
  .work-card__link:hover .media--ph::before {
    transform: none;
  }
}